Platform & Branding

To help you build an online presence and personal network that will serve as a launching pad for your work.

Academics often neglect the task of building community and personal brand. Today, visibility is more important than ever, not only to selling books and thus getting book contracts, but also to getting your ideas out into the world where they can really have an impact. The time to begin building your platform is before you are pitching a book or another project where it might be a factor. I can help you learn to tell your own story and to find social media or other platform building outlets that feel natural and valuable to you. This can include marketing campaigns, social media strategies, professional brand-strategy, and more. That way, when your work is ready, you’ll have an audience waiting for it. 

 
 

This work might include:

• Identifying your current platform and how to maximize it

• Networking strategies

• How to create a brand around the story of your research

• Social media and blogging strategies

• Finding ways to integrate your academic and public voices

This service is booked by the hour at $80/hour. It often requires a series of sessions as we develop a strategy that works for you.